American Express

Technology enthusiasts with one goal in mind:

Redefine mobile photography through advanced computational techniques and state-of-the-art technologies.

1M+
App Downloads

100K+
Monthly Users

8.5M+
Photos Taken

$1.3M+
Crowdfunded

OUR VISION

We strongly believe that the best camera is the one you can always have with yourself, in your pocket.

Featured by the Best

HAILING FROM THE VIBRANT CITIES OF ROME, ZURICH, AND COPENHAGEN

Our journey kicked off in early 2020, driven by a bold mission: to redefine mobile photography through advanced computational techniques.

SWAIPE

SwAipe, our smart AI gallery cleaner, brings a fun and effortless way to declutter your photo library. Swipe through your images, quickly detect duplicates or similar shots, and keep only the best. With AI-powered photo scoring — a unique feature on the App Store — SwAipe helps you spotlight your top photos, turning cleaning into a fast, smart, and engaging experience!

ULTRA TELEPHOTO

The launch of the Ultra Telephoto 300–600mm lens marks our biggest milestone yet in mobile photography. Through a highly successful Kickstarter campaign, we raised over $700,000 with the support of more than 1,900 backers worldwide. Designed for the latest iPhone Pro and Samsung Ultra telephoto systems, this lens unlocks extreme long-range photography from a smartphone — helping creators capture distant subjects with greater reach, detail, and impact.